What is brand equity and why it’s important to know?

Tuesday, 14 February 2023 10:11 AM

Brand Equity is probably the most widely used terminology in the vocabulary of practicing brand marketers which at times the concept least comprehended by young marketers who are new to marketing and branding. Therefore, it’s important at t...

Tangibalising Intangibles and Intangibalising Tangibles

Wednesday, 01 February 2023 11:03 AM

Why 4Ps is not enough? There is no one in the fraternity of the marketing world who wouldn’t know of the 4Ps. The 4 Ps were first formally conceptualized in 1960 by E. Jerome McCarthy in the highly influential text, Basic Marketing, A Manag...

F&B Branding –Trends beyond 2023

Tuesday, 24 January 2023 10:28 AM

Food security has become one of the key priorities due to the ongoing war situation in certain parts of the world and adding to that the continuous pressure built by climatic changes. People are more and more paying attention to food security. Howeve...

AI - A Replacement To Human?

Monday, 09 January 2023 12:00 PM

Artificial Intelligence replacement to Human Intelligence! Everyone is talking about AI and most of them are picturing it against humankind. Humans picture the future with AI as Man vs Machine. Movies like “Terminator”, “Skynet&r...

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