Pumping energy for brands to continue the journey Last week’s article highlighted the difference between repositioning and re-branding brands and its importance. Both global and local case studies were discussed covering the two concepts. Th...
Is there a difference between Re-branding, re-positioning, rejuvenating and revitalizing or are they the same? One of the frequently asked questions in the fraternity of branding and marketing is; whether there is a difference between re-brand...
It was a very rare achievement for a new school to receive the services of a scholar of repute of the 20th century as its first Principal. In November 1925 ‘Nalanda Vidyalaya’ was registered as a School but it was only in January 1926 tha...
Brand Equity is probably the most widely used terminology in the vocabulary of practicing brand marketers which at times the concept least comprehended by young marketers who are new to marketing and branding. Therefore, it’s important at t...