The year 2020 has no doubt been, and will probably continue to be known as one of the most challenging years that this century has ever faced and this too, not only for all Sri Lankans but globally as well. From around the end of 2019 and up to now,...
Two sides of the same coin which wouldn’t look the same Talking of marketing and taking branding as the strategy in any marketing and branding plan; which is built on the platform of STP (Segmenting, Targeting, Positioning), in one of my pr...
The Trump administration is headed out of office still pressuring academic scientists over foreign research partnerships, but without meeting its pledges to make the rules clearer and more consistent. A new analysis by the US Government Accountabilit...
The Executive Director / CEO of Sadaharitha Group of Companies Limited Dr. Pradeep Edward was awarded the prestigious “CEO of The Year” award at the recently concluded Sri Lanka Brand Leadership Awards 2020. This award comes across as a m...