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Fuel your Dreams and Burn the Gimmicks

Tuesday, 23 March 2021 11:40 AM

While I was working for an up-coming herbal cosmetics brand, during my second year at that company I was offered a job by a multinational company for more than twice the salary that I was earning at that point of time. After a careful evaluation I re...

Middlesex University-backed study discovers changing attitud...

Thursday, 11 March 2021 10:56 AM

A significant number of people who wouldn’t normally share data are happy to disclose personal information if it helps to save lives during the COVID-19 pandemic, a new study has found. The survey of more than 1,000 people in Ireland by the PRI...

Rebuilding the Business Landscape in a Post-Covid Era

Monday, 15 February 2021 10:05 AM

The year 2020 has no doubt been, and will probably continue to be known as one of the most challenging years that this century has ever faced and this too, not only for all Sri Lankans but globally as well. From around the end of 2019 and up to now,...

Surveillance capitalism and brand marketing What’s App-Fac...

Wednesday, 27 January 2021 10:41 AM

Two sides of the same coin which wouldn’t look the same Talking of marketing and taking branding as the strategy in any marketing and branding plan; which is built on the platform of STP (Segmenting, Targeting, Positioning), in one of my pr...

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