The Sri Lanka Institute of Marketing (SLIM) is the apex body for Sri Lankan Marketers, which was founded in 1970 and subsequently incorporated by an act of Parliament in 1980, recognizing it as the National Body for Marketing and a ‘not-for-profit’ organization. We are mandated to uplift the Marketing profession in Sri Lanka, thus providing Marketing studies and conducting many National level events and projects. SLIM is governed by a Council of Management and an Executive Committee headed by a President and comprising of professionals from numerous industries in an honorary capacity. We take pride in organizing National level events consecutively on an annual basis, which are popular among