Digital Marketing is among the most demanded skills for this decade and beyond with more and more companies taking their marketing efforts online. It is estimated that the global ad spend on Digital Marketing will exceed US$ 120 billion in 2021, and companies that spend in this budget are in the lookout for the right talent to handle this new form of marketing. However, finding enough talent to fill their vacancies is one of the biggest challenges faced by these companies. This gap, now widely known as the “Digital Skills Gap” is ever widening, creating more and more opportunities for people who are having the right set of skills.

Asia Pacific Institute of Digital Marketing (APIDM) has been in the digital upskilling industry for the past 10 years, and bridging the skills gap in digital marketing has always been our mission. Backed by an expert panel of trainers with many years of multi-market experience in digital marketing, APIDM offers certificate programs, diploma programs, corporate training programs, and many other training and upskilling resources in the field of marketing.

APIDM has upskilled more than 3,000 Sri Lankan marketing professionals for the digital age and some of our best students are working in Digital Marketing roles at leading Sri Lankan and global companies, including Dialog Axiata, Airtel, Mobitel, Ogilvy, GroupM, ZMessenger, and many more. APIDM has introduced the Certificate in Digital Marketing, specifically targeting the young school leavers and undergraduates who wants to make a great foundation to a lucrative career in digital marketing. This course is also encouraged for beginners who have no previous experience in working in the Digital Marketing, Search Engine Marketing, or Social Media Marketing fields.

The 3 month course effectively covers all key aspects of modern digital marketing which help to form a strong foundation for advanced digital marketing concepts such as Search Engine Marketing, Social Media Marketing, Web Analytics, etc. This course consists of the right balance of strategic and tactical eMarketing topics with the right depth and breadth one can expect from a certificate-level course. The Certificate in Digital Marketing course prepares the youth for tomorrow’s challenges in the Digital Era. We conduct 3 intakes per year. The next intake of the Certificate in Digital Marketing course will commence on the 31st of January 2021 which will be the 7th Intake. The lectures will be 100% online.

This course is registered by the Tertiary and Vocational Education Commission (TVEC) :Registration no. P01/0890 For further information please contact 077-2158855.