The Sri Lanka Institute of Marketing (SLIM) is the apex body for Sri Lankan Marketers, which was founded in 1970 and subsequently incorporated by an act of Parliament in 1980, recognizing it as the National Body for Marketing and a ‘not-for-profit’ organization. We are mandated to uplift the Marketing profession in Sri Lanka, thus providing Marketing studies and conducting many National level events and projects. SLIM is governed by a Council of Management and an Executive Committee headed by a President and comprising of professionals from numerous industries in an honorary capacity. We take pride in organizing National level events consecutively on an annual basis, which are popular among the Sri Lankan corporates and public alike.
With the vision of leading the nation’s efforts towards economic prosperity and the mission of establishing Marketing as the driving force to enhance business and national value, SLIM actively promotes Marketing as an essential business philosophy to facilitate the mission of establishing Marketing as the driving force which enhances business and national value alike. SLIM unfolds many important national level events annually such as the SLIM Brand Excellence Awards in recognition of brands on a national level, SLIM – Nielsen People’s Awards with the true representation of the pulse of the people, NASCO (National Sales Congress), making a revolution in the structure and platform of Sales Management in Sri Lanka, Marketing Roks, which prepares the younger generation to face the challenges of the corporate world with greater confidence, dedication and integrity, the Effie Awards, covering the effectiveness of Advertising and ‘Gamata’ Marketing, aiming to identify and uplift SMEs’ in the rural areas along with the tool of Marketing in order to enhance the value proposition of their final products and their living standards.